Apple has released its newest TV commercial for iPhone 5 and showcases ‘Do Not Disturb’ with the presence of tennis sisters, Venus and Serena Williams. The Do Not Disturb was launched with iOS 6 in September 2012. The feature Do Not Disturb enables users to obstruct phone calls, emails, text messages and other notifications when they really don’t want to be bothered. It also can be programmed to activate automatically at certain times of day, such as during your resting time.

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