SEO – Search Engine Optimization
Search Engine Optimizationis a process to affecting the visibility of a webpage/website in search engines by following plethora of activities, steps, instructions and quality guidelines to increase the visibility of a website in SERPs by performing organic, natural and paid searches relevant to a webpage/website in search engines.
On Page Optimization: -
In On Page Optimization we have to follow some instructions, quality guidelines which help to create a website SEO friendly for search engines by removing junk and harmful codes, improving navigation structure, quality of website/webpage’s to create intuitive user experience which attracts and engage more visitors by reducing efforts to navigate a website and makes website easily and flexible to navigate.
On Page Optimization SEO Checklist
Title: -
Title tag is the most important of a website that describe subject of your website to search engines and in terms of SEO it is the most important aspect of On Page Optimization, because Title’s are always appears on your browser’s status bar and SERPs snippets when you perform an online search an descriptive and informative Title can play a good role in Search Engine Optimization. You can also check the Moz blog about Title Tag Optimization and Tips.
Meta Tags: -
Meta Tags is a set of HTML codes that describes your phrases or content to the browsers or search spiders and simply you can say it explains your webpage to the web spiders or Google’s Crawler. Meta Tags are also an important aspect of SEO and here are some important Meta tags which are frequently used in website optimization.
Meta Description Tag or element: -
Description or Meta Description is a HTML Tag that is used to describe the webpage’s that what your page is about whether it is not important to improve the search rankings but it is beneficial or used as a advertise content that tells searchers about your page and let them know that exactly the given page have information they’re looking for.
A well maintained keyword reach description makes good keyword density to make your pages more descriptive and informative. And an ideal description should be 150-160 characters long.
Meta Keywords Tag or element: -
Meta Keyword is an HTML element which is used to target more keywords on a webpage to makes keyword relevancy in your websites content and also helpful to pointing extra keywords on your website and it is also provides extra content for Search Spiders or Google’s Web Crawler.
Meta Robots Tag or element: -
Meta Tags for Robots are used to control whether search engine spiders are allowed to index your website/webpage or whether not, or else you can force search engines to only cache (crawl) the page not to store the data in their servers. Meta Robots Tag is one of the best Tags to prevent indexing the content of a website or webpage in Search Engines.
Other Popular Meta Tags or elements: -
- <meta name="revisit-after" content="30 days">
Told or guide the search engine spider when to come back
- <link rel="canonical" href="http://www.anishtiwariseo.blogspot.in/"/>Canonical Tag informs Search
- <meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
Alt Attributes: -
Alt Tag Attributes are applied on images which contains a “Unique Keyword” or “Phrase” which describes that what your image want to say/show. Alt Tags are also helpful to find the website in Google’s Image Search Results.
URL Canonical Issue: -
URL Canonical issue is mainly found on index/landing page of a website which separates a domain two or more URLs like “www.abc.com” or “www.abc.com/index.html” or even “www.abc.com/home.html” so Google count it 2 or more landing pages or else different websites which are running on the Same Domain. It is also count as duplicate content running on the web so you make sure that your website does not have URL Canonical issue or if it has then you must fix it by using canonical meta tag.
WWW Redirection Issue: -
If your website with “WWW” or without “WWW” does not redirect to the same page then Google count it two different websites running on same address/domain or else it count as Duplicate Content. Like “abc.com” or “www.abc.com”. So you need to set a preferred domain or you can also use a 301 Redirect file to fix problem.
Navigation Structure Optimization: -
Navigation structure is also an important aspect to predict the quality of a website and it is also an important part of the On-page SEO. Every visitor/user wants effortless or smooth navigation while navigate or read a website. If you don’t have proper navigation structure then you can lose lot of your regular readers or visitors or if you follow proper and good navigation structure with some decorative content then it can attracts and engage more regular visitors for your website and a well maintained navigation structure can also be helpful to reduce bounce rate or makes your website more user-friendly.
Headings Tags: -
Heading Tags are mostly used for search engines. Heading Tags tells search engines heading of your web page. Heading tags are also used to make relevancy of the content and Google Spiders also pay attention to the H1 Tag (the most important tag) or all Heading tags which can be H1, H2… to H6.
Customized 404 Error Page: -
If a link on your website is not running or accidentally get broken then that time users getting a 404 error message and at that time Google offers you to redirect the visitors from a Broken Link to a Running Link. A customized 404 Error page also defend your websites visitors or readers to go any other website instead of your website. You must be sure that your website contains a customized 404 error page. You can read some tips to how to improve 404 error page designs.
Robots or Robots.txt: -
Robots are used to control or guide the Google Spiders or bots that what page you have to Index or follow or what page you don’t have to Index. It is the best way to guide robots that how to index or crawl the website. So, you must have a robots.txt file on your website.
Sitemaps XML or HTML Sitemaps: -
Sitemaps are used to make a website easily crawl-able for search spiders. Sitemaps contents a list of the total links running on a website which guides search engines that how many links you have to crawl/index. It is also utilizes the Phrases or keywords content relevancy, also helpful for humans to guide them by showing
a set of URL’s list.
Internal Linking: -
Internal linking is a Hyperlink that refers to one page (Link) to another page (Link) on same domain or same website. It is created by using Anchor Tag on a Keyword or Phrase that are Hyper-linked. This improves navigation structure to target users from one page to other page in their websites. A strongly developed Internal Linking is also helpful to reduce bounce rate as well. You can also use some elements to decorate your keywords or phrases by using elements like Bold, Italic, and Underline etc., on a hyperlinked content or phrase.
Internal Blog: -
Internal Blog is always played a major role in every website for SEO aspect. If you have a blog you can share a large amount of information by sharing content to update your blog daily and if your content was informative & good than you will be discoverable in the Search Engines Results Pages (SERPs) as well and get a lot of benefits of Organic Traffic for your website and you are getting large amount of Daily engaging Unique Visitors. This improves your DA (Domain Authority) or PA (Page Authority) in search engines.
Google Analytics: -
Google Analytics is a Free Service offered by Google to track the Traffic Estimations and Resources for Search Engine Optimization purpose. And Google Analytics is used by anyone with a Google Account and after that you will able to track your websites Daily Traffic estimations from various referral sources like Social Media, Organic, Country wise, Referral, City wise and many more.
Google Webmaster Tools: -
Google Webmaster Tools is a free service by Google for webmasters. It allows users to tracking the Websites Health Status, Indexing Status and other optimizing facts for their websites. In Webmaster Tools you will get lots of options like: -
- To Submit and Verify Sitemaps
- Check the Indexing and Crawling Status does how Google Bot access your website or a particular website
- Helps you to Generate Robots.txt and able to Discover Blocked Pages by Robots
- List of Internal or External Links which is linked to our website
- Also helpful to find best performed keywords and most visited pages in your website that helps you to optimize your website
- If your website is hacked, accessed or even getting penalized or received any warning that it shows all these things in a mail message
- Help you to set a preferred domain address for your website to determine the website URL Displayed in SERPs or browsers like "abc.com" or "www.abc.com".
- Also makes you able to find the Structured Data which are used to Search Hit visits or entries (released in December 2012 as Google Highlighter).
Off Page Optimization
Off Page SEO Optimization follows all the measurements that can be taken by SEO’s to promote the websites by using various instructions, activities or factors including link building to affect the rankings of a website/webpage in by relevance keywords, keywords list or phrase in SERPs. This measurement contains all the factors of link building that helps to create high quality backlinks pointing to your website to improve ranking in Search Engines.
Various Off-Page Optimization Activities and Factors are: -
- Search Engine Submission
- Directory Submission
- Social Bookmarking Submission
- Blog Comments Creation and Submission
- Blog Creation, Setup and Posting
- Articles Submission
- Press Release Submission
- Forum Comments Posting
- Question and Answers Generation or Participation
- Link Building (One-way, Two-way or Three-way)
- Classified Ads Submission
- Business and Local Listing Submission
These things matters a website if you want to promote your website in search engines so you must check your website before your website goes live you’ll be sure that all these elements are present in your website and after that you can go ahead to promote your website in search engines.
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Hi this is Anish Tiwaria Search Engine Optimizer/Blogger in New Delhi. Love to read more and more about latest SEO techniques, tips and tricks to stay updated with latest Google Updates and Algorithms always.
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