Social marketing earns, not buys attention so have an opinion, be true to what you say, be of value, be open - above all be human. "Ask not what your customers can do for you; ask what you can do for your customers" Stan Rapp As 'markets become conversations' customer relationships and advertising models are changing for good. Passive consumption becomes active interaction. Monologue becomes dialogue. Control becomes collaboration. Customers are empowered, well informed, connected. Companies are becoming more transparent whether they like it or not.
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