We can expect these things from Google in next few months in Terms of SEO
This Article is about what to expect as far as what Google Teamis working on in terms of the Web Spam. Google try to make sure that; that is pretty constant and uniform.
You must have a great website that user’s love they'll want to tell their friends about, bookmark, come back, to visit over and over again, all the things that make a website compelling.
Google try to make sure that if that's your goal, we're aligned with that goal.
And therefore, as long as you're working hard for users, Google is working hard to try to show high quality content to users as well.
But at the same time, people are always curious about, OK, what should we expect coming down the pipe in terms of what kinds of things Google is working on?
One of the reasons that we don't usually talk that much about the kinds of the things we're working on is that the plans can change.
The timing can change when we launch, things can change.
So take this with a grain of salt. This is, as of today, the things that look like they've gotten some approval or that look pretty promising.
OK, with all those kinds of disclaimers, let's talk a little bit more about the sort of stuff that Google’sworking on.
Google: we are relatively close to deploying the next generation of Penguin.
Penguin is a web spam change that's dedicated to try to find black hat web spam, and try to target and address that. So, this one is a little more comprehensive than Penguin2.0, than Penguin 1.0.
And we expect it to go a little bit deeper and have a little bit more of an impact than the original version of Penguin; Google also looking at advertorials that is sort of native advertising, and those sorts of things that violate quality guidelines.
So again, if someone pays for coverage or pays for an ad or something like that, those, that should not flow Page Rank. We've seen few websites in the US and around the world that take money and then do link to websites and pass Page Rank.
So, Google try to make some Good efforts to strong their enforcements for the advertorials that violates their quality guidelines. Well, now there is nothing wrong inherently with advertorials or native advertising, but they should not flow Page Rank.
And there should be clear and conspicuous disclosure, so that users realize that something is paid and not organic or editorial. It's kind of interesting. Google got a lot of great feedback from outside of Google. So for example, we’ve seen some people complaining about searches like Payday Loans on Google.co.uk. So that Google try to tackle those kinds of queries in a couple different ways by making two different changes. We can't get into too much detail about exactly how they work.
But I'm kind of excited that we're going from having just general queries be a little more cleaned to going to some of these areas that have traditionally been a little more spammy, for example, some more pornographic queries.
And some of these changes might have a little bit more of an impact in those kinds of areas that are a little more contested by various spammers and that sort of thing. Google also looks for some ways to go upstream to deny the value to link spammers.
Some people, who spam links in various ways, Google taking some nice steps to try to make sure, that becomes less effective. And so we expect that Google will roll out another update over the next few months as well. And we are hoping that Googlework on a completely different system that has more sophisticated link analysis.
Matt words are:
We're still in the early days for that, but it's pretty exciting. We've got some data now that we're ready to start mugging and see how good it looks. And, so we'll see how that, bears fruit or not.
Google also told that
They are also continued to work on hacked websites in a couple different ways. Number one; try to detect them in much better way. We hope in the next few months to roll out a next generation of hack website detection update that is even more comprehensive.
And they also try to communicate better to webmasters, because sometimes we see confusion between hack sites and sites that serve up malware.
And ideally you would have a one stop shop where once someone realizes that they've been hacked, they can go to Webmaster Tools and have some single spot where they could go and get a lot more info to sort of point them in the right way to hopefully clean up those hacked sites.
So if you're publishing high quality content whenever you're doing SEO, this shouldn't be a big surprise.
You shouldn't have to worry about a lot of different changes. If you've been hanging out on a lot of black hat forums and trading different types of spamming package tips and that sort of stuff, then it might be a more eventful summer for you.
But now Google confirms that they’re try to find lot of ways to help or better communicate with regular Webmasters. So, Google try to detecting, when someone is sort of an authority in a specific space. It could be medical, it could be travel, whatever, and trying to make sure that those rank a little more highly if you're some sort of authority or a website that, according to the algorithms, I think it might be a little bit more appropriate for users.
Google also trying to improve their Panda Algorithm that helps to refine things for the websites that are in the border zone or in the Grey Area.
Or also Google can soften the effect a little bit for those websites have some additional signals of quality that helps those websites that might have previously been affected to some degree by Panda.
And Google also try to go deeper maybe Google might be go up to three pages Deep to see a cluster of several results all from one domain. Google also made things better that help to discover your inner pages of your website on the first page as compared to the first page.
And Google also looking at a change, which might deploy or basically we can say, once you've seen a cluster of results from one website, then you'd be less likely to see more results from that website as you go deeper into the next pages of Google search results. Google continue to refine their host clustering and host crowding or all those sorts of things that can do even better.
And, Google try to find some good steps to provide us more information to the Webmasters Tools.
Google clearly mentioned information for websites that are hacked and ways that they might be able to do things. They're also looking for ways that can provide more concrete details, more example URLs that webmasters can use to figure out where to go to diagnose their website.
So that's just a rough snapshot of how things look right now. Things can absolutely change and be in flux, because there might be different types of tacks, things. We can see some Good Action from Google in next few months, because they are trying to move their resources around.
But that's a little bit about what to expect over the next few months from Google in terms of SEO. I think it's going to be a lot of fun. I'm really excited about a lot of these changes, because we do see really good improvements in terms of people, who are link spamming or doing various black hat spam would be less likely to show up, I think, by the end of the summer.
That's just a very quick idea about what to expect in terms of SEO for the next few months as far as Google.
Hope this article helps you to prepare your SEO Strategy for 2014 to makes your website getting pretty Good Rankings in Search Engines. Visit again and again to discover more information about Search Engine Optimization, SEO, Internet Marketing etc.
